Textile, Leather & Footwear

NovaFlex valureTM – Reverse-coated substrates with unique optical and haptic properties

NovaFlex valureTM is our line of reverse-coated substrates which can achieve unique optical and haptic properties by combining paint formulation, texture and carrier material. It is a technology we use to create laser-structured surfaces that offer nearly limitless freedom for designing haptics and textures ranging from soft to hard touch, leather grain a velvet appearance, as well as geometric patterns and impressions.

Key Product Features

  • Unique optical & haptic properties thanks to lasered textures
  • Applicability even for small lot sizes thanks to flexible texture production
  • Air permeability makes it ideal use for shoes or seats
  • Possibility of spray injection of the reverse-coated substrate thanks to high temperature resistance
  • Unlimited number of colors, effects and textures
Martin Wilhelmer
Martin Wilhelmer
Functional Coatings - Haptic

Our technology is well-suited for use in combination with leather, fabric, paper or plastic without impairing the breathability of the material. The polyurethane surfaces are resistant to wear and tear, soiling, and are highly water-, sweat- and oil-resistant. NovaFlex valure™ not only protects surfaces, but also makes them more attractive. In addition our technology also supports brand protection as small, almost invisible logo features can be built into the design to address counterfeit challenges.

NovaFlex valure™ allows unlimited design freedom through a laser-engraved mold with design opportunities ranging from perfect interpretations of natural surfaces to innovative presentations of technical textures and designers’ own creations combined with unique soft touch effects and the possibility of color matching. 

Customer Benefits

  • Turn trends into reality in next to no time
  • Make your brand unique, and charge your products with emotions
  • Match the design of your packaging perfectly to the surface finish of your product
  • Make the purchase of a designer piece a special experience

Find out about the whole new world of design options!  A unique look, a unique touch: NovaFlex valure™ paves the way to the modern world of design. 


NovaFlex valure™ Design Gallery

Experience the virtually limitless facets of design and individualization that are possible with NovaFlex valure™.
Sustainable transfer coating with natural look and soft touch

NovaFlex leaf

Velvety soft and natural as a leaf – reverse-coated recycled textiles with velvety touch and feel

NovaFlex NUO

Flexible and breathable material made of wood and microfiber with a soft-touch surface 
BASF Shoe Nova-Coat_D