Highly elastic soft-touch coatings for footwear, toys, furniture and vehicle interiors

Under “Functional Coatings – Haptic”, BASF develops and markets innovative and sustainable coating technologies for highly flexible substrates. Uses include shoes, toys, vehicle interiors and furniture. These technologies set new standards in design opportunities, customization and process optimization, which helps our customers creating innovative and unique products that contribute to more sustainability.

Contact us

Our customers need to protect, functionalize and color flexible substrates, such as foams, and our expertise in paint formulation, application, color development and process integration help them do it. We partner up with our customers, we understand their current and future needs and help them differentiate and optimize themselves.

Simon Winzen

Head of Functional Coatings – Haptic

Simon Winzen

Head of Functional Coatings - Haptic

+49 2501 14-3072

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Our Key Markets

Our innovative coating technologies for highly flexible substrates can be used for the production of shoes, toys, vehicle interiors and furniture. Get to know the future trends of those industries.

Four shoes with NovaFlex valure in four colors on a shelf.

Our solutions

Very elastic coating for in-mold coloration with added functionalities

NovaCoat-D

Highly elastic soft-touch coating for post mold coloration

NovaCoat-P

Reverse-coated substrates with unique optical and haptic properties

NovaFlex valure^TM

Get inspired!
oli [all-ë] – Citroën concept car created with materials and expertise from BASF

Breaking new ground

Drawing from a pool of inspirations to break new ground is inspiring and fulfilling. Together with Citroën, we joined this journey to a new fully electric car concept: oli [all-ë]. Less is more! Developers put simplicity, durability and sustainability as their guiding principles, using plastics, coatings and 3D printing from BASF in a way that had never been done before.

For example, the car was painted with the latest generation of waterborne coatings. AGILIS^® by BASF’s premium refinish brand R-M^® is one of the most eco-friendly automotive refinish coatings in the market thanks to its extremely low volatile organic compound (VOC) values. For the interior, the concept car used NovaCoat-P, a waterborne coating for flexible substrates that provides additional protection against abrasion, UV, chemicals and dirt for an even longer product lifespan.

Light but robust parts made of Elastoglex® and Elastocoat®. contribute to the long lifespan of the car. You can literally stand on roof and hood.

Citroen_concept_car_Coatings_Interior_UT_EN.mp4

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Simon Winzen, Head of Functional Coatings – Haptic, talking about the new concept car